This is a demo video for a redesign of the UFC website. My demo uses an interactive interface and 3D-space to help potential UFC fans learn about fighters, listen to live broadcasts in their native language, and consolidate fighter information. The campaign strategy leverages the relatability and geographic spread of UFC athletes, creating authentic connections as users discover their “local UFC fighter” is similar to themselves—drawing fans and sustaining engagement.
This is a mock print ad campaign for the UFC. The communication objective is to show UFC fighters in relatable everyday “fights” to build connections with potential consumers.
DAK Dynamics is a technology recycling firm that breaks down circuit boards to extract gold from the components. I designed the logo and business card.
Creative Projects
About: My passion for design and marketing extends past the workplace. Here are some of my favorite personal projects.
✔Brand design ✔Logo creation
✔UI/X Demo ✔Print ad design